YouTube Announce Video Advertising Revolution
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Google owned YouTube have announced that “unobtrusive and undisruptive” adverts will begin to appear on the site.
In a marked development in the video ad field the YouTube ads will begin 15 seconds into each video appearing within 20% of the video panel.
Google said “the advert would then disappear within 10 seconds if the user had it not clicked to watch it.”
Having purchased YouTube for $1.65bn last November, it’s clear that Google are keen to start properly monetising the site. Video ads are a logical step in this process, although it will probably take a few incarnations to master a user friendly format as we’ve discussed in previous posts here and here.
“The philosophy at YouTube is pretty much core to what we at Google do generally, which is that all the ads we serve need to provide value to the end user,” said Eileen Naughton, Google’s director of media platforms.
It is believed that News Corp, 20th Century Fox, New Line Cinema and Warner Music will be the first advertisers to tap into YouTube’s 130 million unique visitors per month. There is no doubt that more big names will follow with projections for US video ad revenues topping $4.5bn per annum by 2011.
It will be fascinating to see how this projected growth in online video ads affects TV ad revenues…
(Via BBC)
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