VideoEgg - The Facebook Ad Network
Posted by Peter Brady on Wed 15th August 2007 at 06:00 AM, Filed in Video Ads
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Moving into the online video sector may have just been one of the shrewdest moves of any company in 2005. VideoEgg were one of the few who saw the future and plunged into the technology with great gusto. The result has been that they now provide the functionality behind video features on 75% of the largest social networks. They have also managed the wholly grail of this medium by integrating innovative flash ads into online video . Genius application.
According to TechCrunch the result is that VideoEgg provides functionality for 680 million video plays per month, from 23 million unique users.
The cutting edge sales team selling non intrusive video ads is now turning it’s attention to selling flash based ads into Facebook apps. Genius again!
This new ad network - aptly named EggNetwork will be competing with other networks like RockYou, fbExchange and Lookery. Judging by their previous successes I wouldn’t bet against them making a huge land grab in this field and knocking the competition sideways.
According to TechCrunch:
“They’ve been quietly active for weeks, testing the platform and gathering data. The Flash ad units (example) don’t do much until you mouse over it, and then text is displayed along with a video clip or interactive game of some sort. CEO Matt Sanchez says that they are selling at above $10 CPM. And they will split revenue from the ads 60/40 with the application providers (60% to the application).”
It’s going to be fascinating to see how this develops over the next few months.
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