VideoEgg and EggNetwork Video Ads
Del.icio.us
Digg this
We featured VideoEgg’s bold moves to cut into the burgeoning Facebook ad market.
However, VideoEgg’s core business is providing video functionality and selling non intrusive video ads. It’s amazing to think that they have been at this game since 2005 - and yet they are clearly regarded as one of the market leaders.
The thrust of the business model combines video advertisements and user generated content in innovative ways that enhance rather than disrupt the viewing experience for users.
VideoEgg call it “video advertising by invitation,” which includes the following features:
• Unique in-video ad units.
• All content is reviewed before an ad will ever run.
• Advertisers can run video or any type of flash content.
• Targeting from user profiles.
• Opportunities to run pre, post roll.
• Custom programs available.
• Reaches more than 12 million users each month.
Bearing in mind how difficult it is to get the right balance with video ads and content, VideoEgg have made a very good stab of producing something that will stand the test of time. However, they will have to work very hard to maintain market share in such a fast moving arena.
READER COMMENTS:
No comments yet.
Next entry: Chitika to Launch Facebook Ad Service
Previous entry: Video Ads with Revver
<< Back to Home
