Video Ads with Revver
Posted by Peter Brady on Fri 17th August 2007 at 06:00 AM, Filed in Video Ads
Finding the best method to monetise online video has been taken up by a company called Revver.
Here’s what they offer.
• Creator of the video. Receives 40% of the revenue.
• Sharer or distributor of the video. Receives 20% of the revenue.
• Revver receive 40% of the revenue.
The system works by running ads at the end of viral videos. The process therefore works as follows:
1. Create a viral video.
2. Upload to Revver.
3. Publishers can share the video and make money for doing so. Alternatively, you can email a video with a send to friend button, embed them into your blog or social networking profile, or even download and share on a Peer-to-Peer network. As long as your a Revver member you can earn a revenue from distributing the video.
A Revver Widget can enable you to put more than one Revver video on your page. This can help you share multiple videos at the same time.
In essence this sounds like a great way of monetising online video but can Revver really live with the likes of YouTube when they get their Video Ad act together.
Quite possibly in my view. YouTube are apparently heading down the road of contextual video ads embedded at the bottom of video content. This will rely on the viewer actively taking the decision to play a Video Ad - definitely some merit in that. However, the follow on ad method adopted by Revver could be very effective in carrying the viewers interest from the footage to a relevant ad.
Both methods will undoubtedly survive along side each other - but obviously don’t bet against Google/YouTube adopting a variety of Video Ad strategies in the years to come. These are very likely to marginalise any competition.
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