US Web Advertising to Hit $78 billion by 2011
Posted by Peter Brady on Mon 25th June 2007 at 01:15 PM, Filed in Key Articles
The staggering growth of online advertising seems set to continue according to a report by PricewaterhouseCoopers’ Global Entertainment and Media Outlook.
The growth is to be driven by high speed internet connections, social networking and entertainment sites pushing annual growth into double digits up until 2011.
According to the report:
“Combined spending on web advertising and fees paid by US consumers to Internet providers is due to reach $78.4 billion (£39.3 billion) by 2011, up from $47.2 billion in 2006, a 10.7 per cent average annual growth rate.
The United States has the world’s largest online ad market, projected to grow to $35.4 billion by 2011. But China will overtake the United States to become the world’s largest Internet territory in terms of users by 2009.”
The report further states that:
“We expect that China will accelerate in use of the Internet from where they are today - in sheer numbers (of users) they are incredible,” said Joseph Rizzo, US Advisory Technology Sector Leader for PwC.
It is widely believed that this growth is also being helped by a sharp decline in television viewing and other old media.
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