Tracking and Experimentation are Key to AdSense Optimisation
The Inside AdSense case Study this week is on Fixya.com a consumer electronics portal. The key theme to take away (we’ve said it many times before) is that - “AdSense optimization is to continually test ideas and track the results.”
Use channels within your control panel or install Google Analytics to get a comprehensive grasp of what your traffic is exactly doing on your site. Work with that to see where your ad units are best placed.
Yaniv of Fixya.com says:
“There’s an added value in providing contextual ads in highly focused positions once you’ve gathered sufficient information on what the user is actually interested in, such as through a search query.”
Great advice…
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