Text Link Ads Patrick Gavin - Part 4
Patrick Gavin is the top man at Text Link Ads and therefore I thought it might be handy to summarise some of his pearls of wisdom, taken from various historic interviews.
Speaking about acceptance or rejection from the program:
“Yes it is a combination of: traffic (derived from Alexa data), back links (from Yahoo’s site explorer), and the theme of your website. PR is not a factor in our algorithm but link popularity is a factor and can cause new sites that don’t have much to not be accepted right away. We do re check sites that were denied in the past every couple of months and invite sites that meet our requirements back in.”
Speaking about how exactly Text Link Ads market their services?.
“We have over 10,000 affiliates and run an aggressive banner campaign on many top websites. We drive a lot of eye balls to our sites and work hard with our site to educate the visitors on our product to give our publishers the best chance of selling ad spots through our marketplace. We do believe most sites can sell more spots by using TLA than flying solo. We do automate the ad delivery and payment process which takes a lot of work away from the publisher which is the key to our service.”
Speaking about Text Link Ads top publishers:
“We work with thousands of publishers from personal blogs to large networks. Among some of our top properties are The Wall Street Journal’s http://www.realestatejournal.com/ and http://www.opinionjournal.com .”
Speaking about Text Link Ads and Search Engine optimisation:
“You are right that many of the text links are not going to bring in the same volume of traffic as a large banner but the key is they are a fraction of the price of a large banner so you can afford to purchase text link ads across a number of relevant sites and the cumulative affect is some nice targeted traffic.”
Speaking about the effects of varying numbers of link spots:
“This is not exact but it would change about 15% up if you dropped to 6 so in many cases it is best for the publisher to use the maximum 10 link spots for sale.”
Interview resources:
Search Engine Round Table
Workboxers
Search Engine Journal
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