How to Run Other Ads Alongside AdSense

Posted by Peter Brady on Thu 21st June 2007 at 06:00 AM, Filed in AdSense

Carefully is the simple answer!

This can be achieved with relative ease as long as you follow the AdSense Program Policies and Terms and Conditions.

The problem here is that the Policies and the Terms and Conditons don’t sing from the same hymn sheet.

Jensense shone some light on this ambiguity in a chat with Brian Axe, senior product manager on the Google AdSense Team:

“As you and others have noticed, the AdSense Terms and Conditions haven’t been updated since 2005, and we’re working on an update to the Terms to bring everything into line. Traditionally, we don’t update the Terms as frequently, since all publishers must re-agree to the Terms whenever they change.”

“When it comes to enforcing policies on third-party contextual ads, we’ll be following the updated program policies instead of the T&Cs on this point. That is to say, publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads,”

Reverting back to the Program Policies this issue is now quite explicit:

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

I guess the key here is to ensure that all other ads run on a site should not be confused with Google Ads.

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