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Contextual YouTube Video Ads Posted by Peter Brady on Thu 16th August 2007 at 11:21 AM, Filed in Ad Program Reviews, Video Ads Del.icio.us Digg this The future is Online Video Ads or it certainly seems that way. A turf war is going on right now amongst startups and established companies trying to find the best way to integrate ads into online video content. It’s not an easy trick to pull off and solutions seem be diverse However, the rewards could be huge with eMarketer predicting online video advertising to nearly double in 2008 to $1.3 billion. The already dominant player in the field is of course Google’s YouTube. There appears to be nothing concrete at the moment and YouTube seem coy about where their heading on this one (in spite of various wide of the mark rumours). However, it is suspected that we will see clickable contextual text ads at the bottom of video content leading to a full video ad when clicked. An apparent example is shown on NewTeeVee. Looks a bit clunky to me - nonetheless I think we can all concede that these things are difficult to get right. Expect to see a comprehensive beta trial.... READER COMMENTS: From a technology standpoint, ScanScout is actually further ahead than Google/YouTube in the online video advertising vertical. Companies like ScanScout will be the ones that drive advances in online video and online video consumption. ScanScout matches content with appropriate contextual ads. ScanScout’s technology provides a three way, aural, visual, and text/data, tagging and filtering system—it is the only company in this space to offer all three. It matches contextually relevant ads with all types of video media, including UGC video media. ScanScout also offers advertisers brand protecting technology that analyzes content based on advertiser-chosen keywords and a variety of contextual filters in order to classify the content as acceptable or not acceptable to the brand. No other company I have seen has come up with the three-way filtering with the ability to serve ads in video, text and HTML all at once. Posted by achartwell on Thu 16th August 2007 at 01:44 PM \| # Thanks for your comment. We intend to take a closer look at ScanScout over the next few weeks. I will be interested to see how they measure up. Posted by Peter Brady on Thu 16th August 2007 at 01:53 PM \| # The whole notion that YouTube and video content will be the next new wave of online advertising is total hogwash. Contextual advertising suffers from an apples to oranges comparison with SERPs and the ROI simply doesn’t compare to the SERP’s ROI. Video advertising will more than likely perform just as dismally as the vaunted AdSense ad. It’ll just look prettier. Posted by Bill Hazelton on Thu 20th March 2008 at 08:06 AM \| # POST A COMMENT: Please feel free to submit relevant comments to this entry but note: inappropriate or purely promotional comments may be removed as will be personal abuse and defamatory remarks. Reasoned debate and substantiated critique on the topic in hand is encouraged and welcomed. Email addresses are never displayed, but they are required to confirm your comments. Name: Email address is required but will not appear publicly: Add your comments below: Remember my personal information for next time Submit the word you see below: Next entry: Video Ads with Revver Previous entry: VideoEgg - The Facebook Ad Network << Back to Home	BLOG CATEGORIES Adgenta (0) AdSense (16) Auction Ads (1) Blog PR (2) Chitika (1) Facebook Ads (2) Glossary (2) Paid To Post (1) Text Link Ads (7) Viral Marketing (2) Video Ads (6) Yahoo Publisher (1) YouTube Ads (2) MOST COMMENTED Contextual YouTube Video Ads (3) Link Advertising Alternatives (2) AdSense Alternatives (1)	SUBSCRIBE TO NEWSLETTER SUBSCRIBE TO FEED BLOG ARCHIVES August 2007 July 2007 June 2007 Complete Archives SITE INFORMATION Contribute Content Recommended Links Sitemap
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