Contextual YouTube Video Ads
The future is Online Video Ads or it certainly seems that way.
A turf war is going on right now amongst startups and established companies trying to find the best way to integrate ads into online video content. It’s not an easy trick to pull off and solutions seem be diverse
However, the rewards could be huge with eMarketer predicting online video advertising to nearly double in 2008 to $1.3 billion.
The already dominant player in the field is of course Google’s YouTube. There appears to be nothing concrete at the moment and YouTube seem coy about where their heading on this one (in spite of various wide of the mark rumours). However, it is suspected that we will see clickable contextual text ads at the bottom of video content leading to a full video ad when clicked.
An apparent example is shown on NewTeeVee.
Looks a bit clunky to me - nonetheless I think we can all concede that these things are difficult to get right. Expect to see a comprehensive beta trial….
READER COMMENTS:
From a technology standpoint, ScanScout is actually further ahead than Google/YouTube in the online video advertising vertical. Companies like ScanScout will be the ones that drive advances in online video and online video consumption. ScanScout matches content with appropriate contextual ads. ScanScout’s technology provides a three way, aural, visual, and text/data, tagging and filtering system—it is the only company in this space to offer all three. It matches contextually relevant ads with all types of video media, including UGC video media. ScanScout also offers advertisers brand protecting technology that analyzes content based on advertiser-chosen keywords and a variety of contextual filters in order to classify the content as acceptable or not acceptable to the brand. No other company I have seen has come up with the three-way filtering with the ability to serve ads in video, text and HTML all at once.
Posted by achartwell on Thu 16th August 2007 at 01:44 PM | #