Are YouTube Ads the Future - Part 1
Quite simply put - yes YouTube ads are most definitely the future. But where do the expertise lie to produce the necessary viral credentials?
The answer is that the expertise don’t exist. That is to say that there are no specialists in this field that I know of. Yes there are various disciplines such as marketing, PR and advert producers slowly moving in - but none of them seems to fully understand the requirements and or the implications of this new medium.
What are the key points to consider for a YouTube ad:
1. How do I differentiate my YouTube ad from all the other footage?
2. How long should it be?
3. What sort of budget do I have?
4. Will the ad be viral?
5. Who do I bring on board to produce the ad?
We offer some answers to these questions in Part 2.
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