AdSense Alternatives

Posted by Peter Brady on Thu 7th June 2007 at 09:34 AM, Filed in Ad Program Reviews,  Background

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AdSense is a wonderful program. There I said it. It has it’s critics as there are plenty of Google haters with their own agendas out there, but if you look at what AdSense has achieved and is still doing you have to hold your hands up and say congratulations to Google.

But what about the alternatives. There are plenty to choose from, and some better than others. Here’s a non exhaustive list of alternatives most of which we hope to be reviewing over the coming months. Keep your eyes peeled.

Text Ads and Contextual Ad Programs

AdBrite
About: “545 million impressions a day on 26,334 sites”

AdSense
The grand daddy of all contextual ad programs and still hard to beat.

Yahoo Publisher Network
Useful alternative to AdSense.
About: “Simply display ads that are relevant to the content of your site and earn money from qualified clicks. No investment is required and setup is quick and easy.”

AdKnowledge
About: “Partnering with Adknowledge is the easiest way to monetize your existing inventory. Receive industry-leading eCPM´s by outsourcing your ad inventory, either in part or in its entirety. Our technologies work with e-mail, web and search engine inventory.”

AdEngage
Offers photext ads - an image and text ad combined.

Affiliate Sensor
Some say avoid this one.
About: “Get the ease of Pay-Per-Click publishing with the income of the best affiliate programs!”

BClick
About: “BClick is a results based banner advertising network. Our hosts earn up to 18 cents per banner click generated. We offer the highest payouts in the business, real-time online statistics, an increasing payment schedule, and timely remittance of account balances.  Hosts are paid monthly according to our sliding payout scale. When a host’s account accumulates more than $20, a check is sent for the account balance. Balances are carried over from month to month.”

BidClix
About: “With our real-time bid-for-placement auction system, you can use BidClix to sell your advertising inventory to the highest bidder.”

Bidvertiser
One fo the bigger text ad players.
About: “Display the BidVertiser text ads on your website or blog, get paid for every click and have the payments sent directly to your PayPal account. Also, drive buyers and increase sales by placing an ad for any of your eBay Items on thousands of relevant websites.”

Chitika
Made a splash a while back offering eminimall ad format.
About: “Chitika’s flagship product, eMiniMalls brings pay-per-click product promotion to life on the web. It provides visitors with relevant content and comparative shopping information without even leaving your site.”

Clicksor
A well known name in the text ad field.
About: “At Clicksor, our Contextual Advertising Technology will maximize your internet advertising dollar by displaying your advertisement on relevant web pages and pay per click search engines.”

Clickshare
Looks like an interesting alternative to AdSense.
About: “Click-Share’s auction environment utilizes our revolutionary value rank technology giving advertisers unprecedented control and clarity about the traffic they are bidding on, this consistently drives better returns for publishers with quality traffic. Click-Share pays promptly on the 15th of each month so there is no waiting to collect the revenue you earn.”

ExpoActive
About: “ExpoActive permits advertisers to target promotions on any content publisher website regardless of if they are “on topic"."

Industry Brains
About: “Leverage your premium online content to generate additional revenue from contextually targeted ads that are consistent with your brand.”

IntelliText
Ads a little to pop up for my liking.
About: “IntelliTXT enables every word to be an opportunity to engage with your customers.”

Kanoodle

Kontera
About: “A contextually relevant keyword that is discovered in real-time on a web page from within Kontera´s vast network of publishers, and is automatically turned into a link to the most relevant ad from among Kontera´s thousands of advertisers.”

Mirago
UK based.
About: “Mirago provide a range of online revenue earning products. Each product is designed to help you get the most from your website and help our advertisers put their website in front of an audience of customers.”

MIVA
UK based.
About: “Earn more revenue by placing Pay-Per-Click Ads on your website. Use MIVA MC to include targeted Ads alongside and within your site content.”

Nixxie
UK based.
About: “Through our partnerships with Overture, Miva, ThomsonLocal, Kanoodle, Kelkoo and Shopping.com, Nixxie offers one of largest advertiser databases on the Internet featuring big high street brands to local niche products and services.”

One Monkey
About: “One Monkey, Inc. is the leading online advertising solution that gives any web site web ad hosting capabilities.”

Oxado
About: “Our partner networks represent 60 000 advertisers in the word: it would be difficult not to find relevant ads for your site!”

Revenue Pilot
PPC search solution.

Target Point
About:  “Targetpoint enables website publishers of all sizes to display relevant CPC ads and earn more money from their site in an instance. Our solutions deliver not only the ads most relevant to the site’s content, but also the most profitable ads in each category.”

Text Link Ads
Featured publishers include: Gizmag, Oh Gizmo, Motortopia.
About: “Over 20,000+ publishers.”

Vibrant Media
About: “Vibrant In-Text Advertising campaigns will increase your advertising revenue without adding more clutter, allowing you to expand advertising real estate with relevant in-text placements.”

Ad Networks/Agencies primarily dealing in Cost Per Thousand Impressions (CPM) inventory

Phorm
Looks like a service still in development.

247realmedia
Appears to principally work in an online agency capacity

Accelerator
Good clear web site that tells you excatly what they do.
About:  “Accelerator-Media is the new targeted network from eType - one of the UK’s largest online sales houses. eType’s branding network has an existing portfolio including Friendsreunited.co.uk , Multimap.com and Excite.co.uk. We are now ready to bring our considerable sales abilities to bear on smaller and more content specific sites.”

AdBonus
About: “Founded by 2 media account executives previously serving Fortune 500 companies, AdBonus understand the need in the advertising industry to create an online service dedicated to flexibility, efficiency, and accuracy. The goal of the service was to provide online advertisers with targeted online marketing solutions using non conventional ad media. Alternatively, AdBonus provide 100% delivery using on-demand advertisement technology.”

AdDynamix

Adorigin
About: “AdOrigin.com is an Internet advertising company, whose goal is to provide advertising solutions for publishers that work.”

Adpepper
About: “International interactive media, direct marketing and technology solutions sales and service organization. We enable advertisers to successfully and cost-effectively execute their online strategies and helping website publishers to maximize their online advertising revenues.”

Adsmart
About: “Adsmart is the new brand name for Adrevenue which has provided online marketing services to leading advertisers and agencies since 1999. We understand online advertising and mobile marketing and the technologies behind these that deliver results.”

Adconion Media Group
Operates as one of the larger ad networks.
About: “As a leading partner for large publishers, advertisers and agencies we make performance advertising work by efficiently connecting all parties on our advertising network.”

Adtegrity
About “Get paid for your hard work! Maximize the value of your traffic and build revenue with us. We promise 100% sellout of your inventory and no default banners.”

ampiramedia
Slick web site and clear outline of service offered.
About: “Ampira Media monetizes independent website inventory to meet their advertising revenue goals. We tailor our working relationship to best suit the needs of our partners.”

Bannerconnect
About: “Bannerconnect is the advertising network that’ll be with you every step of the way, with a portfolio of services that goes far beyond the simple provision of advertisements for your websites. Creative targeting, traffic analysis and advertisement optimization are but three of our services available free of charge to all Bannerconnect members, because we’re in this together.”

Bannerspace
About: “Whether you need to supplement existing in-house sales, or full service ad sales representation, BannerSpace continually strives to maximize your ad revenue.”

Bluelithium
This looks like a well thought out and professional ad network.
About: “As the most innovative and data-driven network, BlueLithium helps publishers increase the value of their site inventory, which is why we enjoy a 98% publisher retention rate.”

Burst Media
Longstanding network.
About: “For the past eleven years, Web publishers, advertisers, and media professionals alike have relied on Burst Media to deliver consistent, bankable results. We’ve met our promise through a combination of technology, focus, and unwavering commitment to special-interest content and communities.”

Casale Media
About: “Casale Media® connects its publishers to a large selection of quality advertisers across all verticals, and provides the technology needed to track, analyze and optimize the value and utilization of online media inventory.”

Claxon Media
About: “Claxon Media works with publishers and helps them earn revenues on inventories which may never or seldom be utilized.”

Collective Media
About: Any Ad network can help unload your extra inventory. Collective can add value and establish longer term benefits to both your inventory and your brand. Our approach is more like yours, placing the highest quality, most appropriate advertisers on your site, boosting everybody’s brand, respecting your audience and maximizing revenue. Collective’s renowned suite of targeting capabilities, our highly selective standards for advertising, and our advanced optimization not only yields the highest value for your inventory, we also elevate your brand with quality, relevant advertisers.

CPX Interactive
About: “CPX is dedicated to monetizing 100% our publishers’ inventory...at every level and geography of the serving impression.”

Federated Media
One of the Grandaddies of ad networks with publishers like Boing Boing and Digg on their books.
About: “We’re in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that lets authors focus on what they do best: making compelling media.”

Gold Group
About: “Using specialized methods and tools, we engage consumers on their terms, build “opt-in” online communities and social media networks, integrate mobile technologies and take your messages to the street.”

Gorilla Nation
Beware - painfully slow web site.

Interclick
About: “If you are a publisher, it means that when an advertiser sees that your traffic is performing well for them you will be able to leverage this and get more of the advertisers budget thus allowing you to make more through interCLICK”

Joe Tec Ad Network
About: “While other networks only count one impression per 24 hours, we count them all. We will work with you to generate new revenue streams for your site. Choose from many different sized banners and rich media ads as well as popunders.”

IAC Advertising Solutions
About: “IAC Advertising Solutions reaches a broad online audience across our diverse portfolio of sites.”

Premium Network
About: “7 Billion Monthly Ad Impressions. Premium Network is an online advertising and promotion firm built on a different principle.”

Quake Media
Slow web site.

Real Cast Media
About: “RealCast Media is a site representation company and an online ad network focused on high-quality Web sites with targeted content and significant audience reach. We represent over 500 Web sites and serve 300 million monthly impressions.”

Real Tech Network
About: “RealTechNetwork was formed in early 2004 in order to better represent publishers to advertisers, and vice-versa.”

Right Media
Recently acquired by Yahoo.
About: “Whether you’re a huge conglomerate of sites with a giant sales force or a one-person show, the same principles apply. If an ad impression can’t be sold at a premium, auction it in the exchange. Thousands of buyers openly compete for it in real-time and drive up its value. You sell the impression to the highest-paying advertiser automatically, and maximize revenue with minimal effort.” - Nice idea..

Rydium
About: “We market over 300 quality website publications by selling their advertising space to Fortune 500 companies and major advertising agencies.”

Robert Sherman
About: “We are a fully outsourced sales solution that allows web publishers to focus on their core competency.”

Tribal Fusion
About: “The quality and reach of the sites we represent is the key to building successful relationships with our advertisers. We strive to maintain pure, relevant content in each of our channels, and accept only a small percentage of publishers who seek representation.”

Yes Advertising
About:  “We offer webmasters the most generous CPM payout rates in the industry. Furthermore, when you refer other webmasters to join this program, we will also pay you up to 20% of whatever they earn, and those referrals will run 5 levels deep!”

Hyperbidder
About: “Selling more ads is simple and secure when you use our trusted online advertising marketplace to open your available space to a large and wide ranging list of potential advertisers. And it’s free.”

Value Click Media
Used to be FastClick
About: “Quality, control and a robust publisher platform make ValueClick Media a trusted partner to earn the most revenue from every form of online advertising.”

Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM) Networks

Absolute Agency
About: “Up to $1.7 per unique click! Once you are accepted as a Partner Host site, you will start earning cash for 100% of your available advertising space.”

AVN Ads

BlogAds
One of the principal players in blog advertising. Restricted access to publishers - but represents some of the best known blogs on the web.
About: “Blogads.com is a network of influential bloggers who collaborate to promote and sell blog advertising.”

CrispAds
About: “What makes CrispAds different from our competitors is we do the work for you. We obtain ads from a variety of sources and place the best earners on your blog. CrispAds has access to text, display, CPC, CPM (sponsorship), and CPA ads and optimizes them for you. Just drop our code on your site.”

Her Agency
About: “HerAgency.com has been focused on female-oriented websites since 1995. We know our market. We have established relationships with top advertising clients. We have an excellent knowledgebase for what works best in the advertiser-publisher relationship.”

HispanoClick
About: “Specialised hispanic publishers network.”

Pheedo
Principally focuses on ads in RSS feeds.
About: “Pheedo’s FeedPowered™ advertising platform converts your RSS feeds into rich, dynamically updating advertising that engages your audience. Leverage your existing RSS assets to extend your brand, drive traffic, and acquire new feed subscribers.”

Qumana - Q ads
“Q-Ads is a unique way for you to embed ads anywhere you can place a picture – in your blog post, on your website, in your RSS feed.”

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