AdSense Ad Placement Optimization
Ad placement can make a significant difference to your sites revenues. Here are some key points to bear in mind:
1. Ads placed above the fold usually perform better than those below.
2. Placement of ads close to content usually works well as users tend to focus their attention on these areas.
3. Use a stats program like Google Analytics which monitors navigational behaviour on your site. This may provide helpful information about where you should consider placing your ads.
4. Ads placed at the bottom of articles tend to perform well as they provide a natural progression for the user and exit if need be.
5. Google’s heat map below, can be a useful guide with prime locations marked in the darker shades of orange.
6. Experimentation is key. What works for one site may not work on another, so try different positions.
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