10 Ways to Optimize Your Blog For Advertisers
1. Try not to choke your blog with affiliates, contextual ads and banners. Spring clean all those elements that don’t see the light of day or are rarely used. A lean, clean blog is an attractive blog to advertisers.
2. Place a prominent “advertise with us” link on your blog. I like to then offer a fairly comprehensive form asking for the advertiser’s requirements.
3. If you have no example banners on your blog, keep some samples to show your advertiser what can be achieved.
4. Make your site stats readily available.
5. Highlight special offer ad placements.
6. Know your audience demographic and make appropriate data readily available.
7. Give some background about you and your blog.
8. Make sure your spelling and grammar are up to scratch. I know someone who was refused a lucrative deal on the basis that his blog was riddled with poor grammar.
9. Ensure that your blogs functionality is up to scratch. Are there links that don’t work, or text over spilling the site boundaries.
10. Keep your blog focused. Being all things to all men may just preclude you from the more lucrative ad deals.
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