Google owned YouTube have announced that “unobtrusive and undisruptive” adverts will begin to appear on the site.
In a marked development in the video ad field the YouTube ads will begin 15 seconds into each video appearing within 20% of the video panel.
Google said “the advert would then disappear within 10 seconds if the user had it not clicked to watch it.”
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Quite simply put - yes YouTube ads are most definitely the future. But where do the expertise lie to produce the necessary viral credentials?
The answer is that the expertise don’t exist. That is to say that there are no specialists in this field that I know of. Yes there are various disciplines such as marketing, PR and advert producers slowly moving in - but none of them seems to fully understand the requirements and or the implications of this new medium.
What are the key points to consider for a YouTube ad:
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