According to Jensense Yahoo Publisher Network have now adopted a smart pricing technology called Quality Based Pricing.
No doubt there will be many publishers sighing in dismay having fled from AdSense to escape smart pricing in the first place. To be honest, it was a no brainer that YPN were going to adopt something like this sooner rather than later so I can’t have too much sympathy.
As per AdSense this essentially means that:
“If your traffic clicks on your YPN ads and doesn’t convert for advertisers, your revenues will be negatively impacted.”
See more on the YPN Blog.
