Posted by Peter Brady on Fri 6th July 2007 at 06:00 AM, Filed in Paid To Post
For some reason the paid to post business model leaves me feeling a little uncomfortable.
In truth, this feeling is totally illogical given that this kind of thing has been going on in old media for decades.
My objections are further dulled by a couple of other factors:
1. Do you actually like the product or service you’re being asked to post about?
2. Are you confirming that the post is sponsored?
If the answer to these questions is yes, then my discomfort is almost completely exorcised.
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