I’m going to be talking about contextual ad optimisation over the next few weeks. But quite frankly the best place to start might be this excellent AdSense Optimisation Demo.
I think it’s important to point out that this kind of advice is invaluable to achieving the best results - here comes the but. However, it’s really important to experiment with positioning and size according to your site design. You not only learn about the full functionality of the program this way, but you might also discover that your site layout suits other alternative placements and colour combinations.
If you want to hear from the horses mouth how to optimise your Google Ads it’s well worth taking a look at the Webinar Transcript on Inside AdSense.
Called “Taking It to the Next Level: Improving Your AdSense Performance” there are suggestions here that we should all take a serious look at.
Interesting post on Inside AdSense which talks about whether AdSense on an e-commerce orientated web site can affect sales. My first instincts would be to say that of course it has to, afterall every AdSense click takes potential buyers away from your site.
But maybe it doesn’t have to be like that. The example stated on Inside AdSense refers to a French video on demand site called Imineo.com. According to the co owner of Imineo “Our business model is not based on advertising revenue, but in order to increase our AdWords spend, we wanted to use AdSense.”
As Imineo implemented AdSense on their site, it was noticed that “qualified visitors came to the site with the intention to buy the videos and did not click on the sponsored links, while other visitors usually clicked on one of the relevant ads.”
I guess this makes perfect sense. Traffic to web sites is I guess split roughly into two types.
1. Those who are curious and want to have a look around for useful information. These are the ones who are likely to click an ad.
2. Those who have arrived at the site through a very specific keyword combination that classifies them as “end of point” consumers. i.e they are probably long tail, know what they want and when they find it their gonna buy it.
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