Great news for Blogger publishers - from now on you’ll be able to place Google ads inline of content. An AdSense widget has been provided to implement this easily.
I think it’s widely accepted now that inline placement of ads is really key for optimising Click Through Rate (CTR).
Bloggers instructions are as follows on this:
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The Inside AdSense case Study this week is on Fixya.com a consumer electronics portal. The key theme to take away (we’ve said it many times before) is that - “AdSense optimization is to continually test ideas and track the results.”
Use channels within your control panel or install Google Analytics to get a comprehensive grasp of what your traffic is exactly doing on your site. Work with that to see where your ad units are best placed.
Yaniv of Fixya.com says:
“There’s an added value in providing contextual ads in highly focused positions once you’ve gathered sufficient information on what the user is actually interested in, such as through a search query.”
Great advice…
Ad Formats tend to perform differently from site to site, but as a rule, the high rollers are usually to found in amongst the wider rectangular shapes.
These include:
300 X 250 inline rectangle
336 X 280 large rectangle
728 X 90 leaderboard
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Ad placement can make a significant difference to your sites revenues. Here are some key points to bear in mind:
1. Ads placed above the fold usually perform better than those below.
2. Placement of ads close to content usually works well as users tend to focus their attention on these areas.
3. Use a stats program like Google Analytics which monitors navigational behaviour on your site. This may provide helpful information about where you should consider placing your ads.
4. Ads placed at the bottom of articles tend to perform well as they provide a natural progression for the user and exit if need be.
5. Google’s heat map below, can be a useful guide with prime locations marked in the darker shades of orange.
6. Experimentation is key. What works for one site may not work on another, so try different positions.
In a move to improve and widen the breadth of their beta referral scheme, AdSense have announced that referrals 2.0 will soon be available to all publishers.
The revised referrals program offers a more bespoke opportunity for publishers which includes:
My comments are in bold.
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