There is not a silver bullet that works for every blog. However, if there is one thing I have learnt it’s that, the quicker you can tap into direct advertising the better chance you have of making a living out of blogging. Here are some thoughts and tips to chew on.
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The revolution is here! Or at least that’s the way it feels in light of the latest research from eMarketer.
As old media continues to decline, people media such as blogs and Social Networks look set to become big business over the next 5 years.
According to Media Week:
“Ad spending on Web sites that have built their traffic on user-gen staples like social networking, photo sharing and amateur video is expected to soar to $4.3 billion in 2011, according to a new report issued by eMarketer. That’s a whopping increase of 330 percent versus the $1 billion expected to be spent in the space this year – which is itself more than double the $450 million in ad revenue tracked by eMarketer in 2006.”
There were fears that this sea change in user generated content would run out of steam and ad revenues with it. However, a rapidly growing army of marketers and PR companies are realising how this brave new world is here to stay. Why? Simply because the figures are now speaking volumes:
eMarketer has estimated that by 2011, there will be 95 million Web users creating content online, up from 64 million last year.
The point to note from this is that users do not only generate, they also consume content. That’s a growing and powerful target audience for business to tap into. The demographic of these users is interesting too. We know they are predominantly young, discerning early adopters - viral heaven!
Posted by Peter Brady on Mon 25th June 2007 at 01:15 PM, Filed in Key Articles
The staggering growth of online advertising seems set to continue according to a report by PricewaterhouseCoopers’ Global Entertainment and Media Outlook.
The growth is to be driven by high speed internet connections, social networking and entertainment sites pushing annual growth into double digits up until 2011.
According to the report:
“Combined spending on web advertising and fees paid by US consumers to Internet providers is due to reach $78.4 billion (£39.3 billion) by 2011, up from $47.2 billion in 2006, a 10.7 per cent average annual growth rate.
The United States has the world’s largest online ad market, projected to grow to $35.4 billion by 2011. But China will overtake the United States to become the world’s largest Internet territory in terms of users by 2009.”
The report further states that:
“We expect that China will accelerate in use of the Internet from where they are today - in sheer numbers (of users) they are incredible,” said Joseph Rizzo, US Advisory Technology Sector Leader for PwC.
It is widely believed that this growth is also being helped by a sharp decline in television viewing and other old media.
According to Jensense Yahoo Publisher Network have now adopted a smart pricing technology called Quality Based Pricing.
No doubt there will be many publishers sighing in dismay having fled from AdSense to escape smart pricing in the first place. To be honest, it was a no brainer that YPN were going to adopt something like this sooner rather than later so I can’t have too much sympathy.
As per AdSense this essentially means that:
“If your traffic clicks on your YPN ads and doesn’t convert for advertisers, your revenues will be negatively impacted.”
See more on the YPN Blog.
Smart pricing was introduced by Google a few years ago to deliver better value for advertisers. In terms of it’s mechanics there is precious little information and plenty of educated guess work.
Google’s own announcement gives some insight:
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