Attempting to match specific ads to specific, personal tastes and demographics has long been the holy grail of the ad men. Targeting the long tail might be the simple encapsulation of this strategy.
Retailers have been doing this for years by using data collected on rewards cards to feed targeted promotions and ads to customers. Google has been experimenting with serving personalised ads based on search behaviour. Now it’s the turn of the social networking sites to tap into this ad man’s dream.
According to Wall Street Journal, Facebook is planning to utilise personal profiles to offer up targeted ad delivery. This is surely where it’s at for social networking monetisation.
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Seems like Chitika are jumping on the Facebook bandwagon with their very own specialist ad service.
Is it a shame that Facebook will rapidly become plastered with wall to wall ads? Not really in my opinion, it was inevitable, although the choice of monetising applications seems grow as every day passes.
Chitka say:
“This is the first ad service to create a Facebook compatible API allowing all Facebook Application Developers to monetize the traffic to their applications via advertising. With Chitika’s new Facebook compatible API, you will be able to easily integrate Chitika | eMiniMalls ad units within the pages of your application. This will allow you to monetize the traffic to your Facebook application while earning pay per click advertising revenue.”
Chitika won’t be the last to follow the Facebook gravy train - mark my words!
In fact we featured VideoEggs entry into the Facebook market here.
