1. Try not to choke your blog with affiliates, contextual ads and banners. Spring clean all those elements that don’t see the light of day or are rarely used. A lean, clean blog is an attractive blog to advertisers.
2. Place a prominent “advertise with us” link on your blog. I like to then offer a fairly comprehensive form asking for the advertiser’s requirements.
3. If you have no example banners on your blog, keep some samples to show your advertiser what can be achieved.
4. Make your site stats readily available.
5. Highlight special offer ad placements.
6. Know your audience demographic and make appropriate data readily available.
7. Give some background about you and your blog.
8. Make sure your spelling and grammar are up to scratch. I know someone who was refused a lucrative deal on the basis that his blog was riddled with poor grammar.
9. Ensure that your blogs functionality is up to scratch. Are there links that don’t work, or text over spilling the site boundaries.
10. Keep your blog focused. Being all things to all men may just preclude you from the more lucrative ad deals.
There are some key principles to follow if you want to attract direct advertisers.
Here are my key suggestions:
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If you’re going to win the hearts and mind of advertisers it helps to have the right blog design. Here are some ideas and thoughts to cogitate on:
1. Credit where credit is due. Darren Rowse the Problogger.net genius has hit on an excellent layout with his 3 blocks of key posts and categories at the top of his blog. It works for him and I think it works here.
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There is not a silver bullet that works for every blog. However, if there is one thing I have learnt it’s that, the quicker you can tap into direct advertising the better chance you have of making a living out of blogging. Here are some thoughts and tips to chew on.
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CPM is an online advertising term that represents “Cost Per Thousand” ad impressions which is an industry standard measure for selling ads online.
M is taken from the Roman numeral for Thousand.
