Posted by Peter Brady on Fri 13th July 2007 at 06:00 AM, Filed in AdSense

An interesting little Gizmo called the AdSensemeter has been recently released to tell bloggers what they should be earning out of their online real estate.

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I found it a little hit and miss to say the least! Nonetheless, it’s a bit of fun for half an hour.

Posted by Peter Brady on Mon 2nd July 2007 at 06:00 AM, Filed in AdSenseOptimising AdSense

In a move to improve and widen the breadth of their beta referral scheme, AdSense have announced that referrals 2.0 will soon be available to all publishers.

The revised referrals program offers a more bespoke opportunity for publishers which includes:


My comments are in bold.

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Posted by Peter Brady on Wed 27th June 2007 at 10:16 AM, Filed in AdSense

Over the last 5 years there has been a lot of design love for all things curved and rounded. So it’s interesting to note that AdSense have finally released the option to create rounded corners in Ad Unit Setup.

I can’t imagine it’s going to make any difference to publisher returns, but it will give further aesthetic polish to those who choose not to blend.

The ad unit border options as they now stand are as follows:

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Posted by Peter Brady on Tue 26th June 2007 at 08:32 PM, Filed in AdSenseOptimising AdSense

I’m going to be talking about contextual ad optimisation over the next few weeks. But quite frankly the best place to start might be this excellent AdSense Optimisation Demo.

I think it’s important to point out that this kind of advice is invaluable to achieving the best results - here comes the but. However, it’s really important to experiment with positioning and size according to your site design. You not only learn about the full functionality of the program this way, but you might also discover that your site layout suits other alternative placements and colour combinations.

Posted by Peter Brady on Thu 21st June 2007 at 06:00 AM, Filed in AdSense

Carefully is the simple answer!

This can be achieved with relative ease as long as you follow the AdSense Program Policies and Terms and Conditions.

The problem here is that the Policies and the Terms and Conditons don’t sing from the same hymn sheet.

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