If you want to hear from the horses mouth how to optimise your Google Ads it’s well worth taking a look at the Webinar Transcript on Inside AdSense.
Called “Taking It to the Next Level: Improving Your AdSense Performance” there are suggestions here that we should all take a serious look at.
Smart pricing was introduced by Google a few years ago to deliver better value for advertisers. In terms of it’s mechanics there is precious little information and plenty of educated guess work.
Google’s own announcement gives some insight:
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Interesting post on Inside AdSense which talks about whether AdSense on an e-commerce orientated web site can affect sales. My first instincts would be to say that of course it has to, afterall every AdSense click takes potential buyers away from your site.
But maybe it doesn’t have to be like that. The example stated on Inside AdSense refers to a French video on demand site called Imineo.com. According to the co owner of Imineo “Our business model is not based on advertising revenue, but in order to increase our AdWords spend, we wanted to use AdSense.”
As Imineo implemented AdSense on their site, it was noticed that “qualified visitors came to the site with the intention to buy the videos and did not click on the sponsored links, while other visitors usually clicked on one of the relevant ads.”
I guess this makes perfect sense. Traffic to web sites is I guess split roughly into two types.
1. Those who are curious and want to have a look around for useful information. These are the ones who are likely to click an ad.
2. Those who have arrived at the site through a very specific keyword combination that classifies them as “end of point” consumers. i.e they are probably long tail, know what they want and when they find it their gonna buy it.
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Regularly checking the AdSense Program Policies is not my ideal bed time reading but it is a necessary evil. There appears to be very little wriggle room with Google on contraventions so a little diligence may just save you from trouble later.
My key points of the Policies noted below is in no way a replacement for reading the real thing here - but it does highlight some of the things you should be looking out for.
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Posted by Peter Brady on Wed 6th June 2007 at 06:00 AM, Filed in AdSense
We will be properly reviewing the in’s and out’s of AdSense Policies next week, but it was interesting to note that a Policy update was instituted on the 5th June.
Inside Adsense have the full story but in summary the principal points are:
AdSense publishers are to comply with the spirit of the Page Quality Guidelines. These guidelines encourage publishers to, among other things, create sites with simple navigation and substantial, useful content.
You can now place up to three link units on a page.
The principal point to note from these policy changes is the option to use additional link units. Personally, I have never enjoyed great success with these but anecdotal evidence suggests that some publishers do very well out of them. I guess it’s really a question of experimentation to see what works where, with your particular style of blog.
