Posted by Peter Brady on Fri 17th August 2007 at 06:00 AM, Filed in Video Ads
Finding the best method to monetise online video has been taken up by a company called Revver.
Here’s what they offer.
• Creator of the video. Receives 40% of the revenue.
• Sharer or distributor of the video. Receives 20% of the revenue.
• Revver receive 40% of the revenue.
The system works by running ads at the end of viral videos. The process therefore works as follows:
1. Create a viral video.
2. Upload to Revver.
3. Publishers can share the video and make money for doing so. Alternatively, you can email a video with a send to friend button, embed them into your blog or social networking profile, or even download and share on a Peer-to-Peer network. As long as your a Revver member you can earn a revenue from distributing the video.
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The future is Online Video Ads or it certainly seems that way.
A turf war is going on right now amongst startups and established companies trying to find the best way to integrate ads into online video content. It’s not an easy trick to pull off and solutions seem be diverse
However, the rewards could be huge with eMarketer predicting online video advertising to nearly double in 2008 to $1.3 billion.
The already dominant player in the field is of course Google’s YouTube. There appears to be nothing concrete at the moment and YouTube seem coy about where their heading on this one (in spite of various wide of the mark rumours). However, it is suspected that we will see clickable contextual text ads at the bottom of video content leading to a full video ad when clicked.
An apparent example is shown on NewTeeVee.
Looks a bit clunky to me - nonetheless I think we can all concede that these things are difficult to get right. Expect to see a comprehensive beta trial….
Posted by Peter Brady on Wed 15th August 2007 at 06:00 AM, Filed in Video Ads
Moving into the online video sector may have just been one of the shrewdest moves of any company in 2005. VideoEgg were one of the few who saw the future and plunged into the technology with great gusto. The result has been that they now provide the functionality behind video features on 75% of the largest social networks. They have also managed the wholly grail of this medium by integrating innovative flash ads into online video . Genius application.
According to TechCrunch the result is that VideoEgg provides functionality for 680 million video plays per month, from 23 million unique users.
The cutting edge sales team selling non intrusive video ads is now turning it’s attention to selling flash based ads into Facebook apps. Genius again!
This new ad network - aptly named EggNetwork will be competing with other networks like RockYou, fbExchange and Lookery. Judging by their previous successes I wouldn’t bet against them making a huge land grab in this field and knocking the competition sideways.
According to TechCrunch:
“They’ve been quietly active for weeks, testing the platform and gathering data. The Flash ad units (example) don’t do much until you mouse over it, and then text is displayed along with a video clip or interactive game of some sort. CEO Matt Sanchez says that they are selling at above $10 CPM. And they will split revenue from the ads 60/40 with the application providers (60% to the application).”
It’s going to be fascinating to see how this develops over the next few months.
According to TechCrunch MediaWhiz the recent acquirer of Text Link Ads and Auction Ads is seeking a staggering $400 - $450 million from private equity firms. Has the world gone crazy for ad networks? It seems so…
Techcrunch make the salient point that:
“Ad networks are the hot commodity this year, with AOL, Yahoo, Google and Microsoft all making big acquisitions. The size of those deals combined is nearly $10 billion.”
Posted by Peter Brady on Mon 13th August 2007 at 01:15 PM, Filed in Key Articles
Every man and his dog seems to be calling themselves an ad network these days - although the term seems to be rather loosely applied!
Nonetheless, Glam Media (what I would term more accurately as a blog ad network) which gives prominence to women related issues has apparently been sounding out various parties in an attempt to raise a staggering $200 million in venture capital. This will be on top of the $18.5 million they raised in December 2006.
The funding placement document has apparently been doing the rounds all over the place and reveals impressive revenue growth of $21 million this year and a projected $150 million next year.
According to Techcrunch:
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