Posted by Peter Brady on Mon 25th June 2007 at 01:15 PM, Filed in Key Articles
The staggering growth of online advertising seems set to continue according to a report by PricewaterhouseCoopers’ Global Entertainment and Media Outlook.
The growth is to be driven by high speed internet connections, social networking and entertainment sites pushing annual growth into double digits up until 2011.
According to the report:
“Combined spending on web advertising and fees paid by US consumers to Internet providers is due to reach $78.4 billion (£39.3 billion) by 2011, up from $47.2 billion in 2006, a 10.7 per cent average annual growth rate.
The United States has the world’s largest online ad market, projected to grow to $35.4 billion by 2011. But China will overtake the United States to become the world’s largest Internet territory in terms of users by 2009.”
The report further states that:
“We expect that China will accelerate in use of the Internet from where they are today - in sheer numbers (of users) they are incredible,” said Joseph Rizzo, US Advisory Technology Sector Leader for PwC.
It is widely believed that this growth is also being helped by a sharp decline in television viewing and other old media.
Posted by Peter Brady on Thu 21st June 2007 at 06:00 AM, Filed in AdSense
Carefully is the simple answer!
This can be achieved with relative ease as long as you follow the AdSense Program Policies and Terms and Conditions.
The problem here is that the Policies and the Terms and Conditons don’t sing from the same hymn sheet.
Read more...
CPM is an online advertising term that represents “Cost Per Thousand” ad impressions which is an industry standard measure for selling ads online.
M is taken from the Roman numeral for Thousand.
According to Jensense Yahoo Publisher Network have now adopted a smart pricing technology called Quality Based Pricing.
No doubt there will be many publishers sighing in dismay having fled from AdSense to escape smart pricing in the first place. To be honest, it was a no brainer that YPN were going to adopt something like this sooner rather than later so I can’t have too much sympathy.
As per AdSense this essentially means that:
“If your traffic clicks on your YPN ads and doesn’t convert for advertisers, your revenues will be negatively impacted.”
See more on the YPN Blog.
If you want to hear from the horses mouth how to optimise your Google Ads it’s well worth taking a look at the Webinar Transcript on Inside AdSense.
Called “Taking It to the Next Level: Improving Your AdSense Performance” there are suggestions here that we should all take a serious look at.
