In a move to improve and widen the breadth of their beta referral scheme, AdSense have announced that referrals 2.0 will soon be available to all publishers.
The revised referrals program offers a more bespoke opportunity for publishers which includes:
My comments are in bold.
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Feedvertising is an option provided by many ad programs. It first started to appear 2-3 years ago and was heralded as the killer ap, for monetising all those burgeoning feed subscribers.
Umm, not sure it’s quite worked out that way. My personal experience of other feed based programs has been rather disappointing in terms of revenue. Further, readers of my content have complained about their intrusiveness.
Plenty of people disagree on this and there’s no reason why Feed Ads might just work on your blog. It’s all about experimentation!
Text Link Ads do offer a slightly less obtrusive Feed Ad service by inserting links into the bottom of RSS feeds
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Text Link Ads offer a partial alternative to the contextual ad programs, but it’s real strength comes from offering another string to the bow. i.e implemented correctly, it can work very effectively in combination with other Ad Programs.
Key Points
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Posted by Peter Brady on Wed 27th June 2007 at 10:16 AM, Filed in AdSense
Over the last 5 years there has been a lot of design love for all things curved and rounded. So it’s interesting to note that AdSense have finally released the option to create rounded corners in Ad Unit Setup.
I can’t imagine it’s going to make any difference to publisher returns, but it will give further aesthetic polish to those who choose not to blend.
The ad unit border options as they now stand are as follows:
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I’m going to be talking about contextual ad optimisation over the next few weeks. But quite frankly the best place to start might be this excellent AdSense Optimisation Demo.
I think it’s important to point out that this kind of advice is invaluable to achieving the best results - here comes the but. However, it’s really important to experiment with positioning and size according to your site design. You not only learn about the full functionality of the program this way, but you might also discover that your site layout suits other alternative placements and colour combinations.
