Great news for Blogger publishers - from now on you’ll be able to place Google ads inline of content. An AdSense widget has been provided to implement this easily.
I think it’s widely accepted now that inline placement of ads is really key for optimising Click Through Rate (CTR).
Bloggers instructions are as follows on this:
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Attempting to match specific ads to specific, personal tastes and demographics has long been the holy grail of the ad men. Targeting the long tail might be the simple encapsulation of this strategy.
Retailers have been doing this for years by using data collected on rewards cards to feed targeted promotions and ads to customers. Google has been experimenting with serving personalised ads based on search behaviour. Now it’s the turn of the social networking sites to tap into this ad man’s dream.
According to Wall Street Journal, Facebook is planning to utilise personal profiles to offer up targeted ad delivery. This is surely where it’s at for social networking monetisation.
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Google owned YouTube have announced that “unobtrusive and undisruptive” adverts will begin to appear on the site.
In a marked development in the video ad field the YouTube ads will begin 15 seconds into each video appearing within 20% of the video panel.
Google said “the advert would then disappear within 10 seconds if the user had it not clicked to watch it.”
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Seems like Chitika are jumping on the Facebook bandwagon with their very own specialist ad service.
Is it a shame that Facebook will rapidly become plastered with wall to wall ads? Not really in my opinion, it was inevitable, although the choice of monetising applications seems grow as every day passes.
Chitka say:
“This is the first ad service to create a Facebook compatible API allowing all Facebook Application Developers to monetize the traffic to their applications via advertising. With Chitika’s new Facebook compatible API, you will be able to easily integrate Chitika | eMiniMalls ad units within the pages of your application. This will allow you to monetize the traffic to your Facebook application while earning pay per click advertising revenue.”
Chitika won’t be the last to follow the Facebook gravy train - mark my words!
In fact we featured VideoEggs entry into the Facebook market here.
We featured VideoEgg’s bold moves to cut into the burgeoning Facebook ad market.
However, VideoEgg’s core business is providing video functionality and selling non intrusive video ads. It’s amazing to think that they have been at this game since 2005 - and yet they are clearly regarded as one of the market leaders.
The thrust of the business model combines video advertisements and user generated content in innovative ways that enhance rather than disrupt the viewing experience for users.
VideoEgg call it “video advertising by invitation,” which includes the following features:
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