The best and most widespread player in this field is Text Link Ads. But what about the competition:
- Text Link Brokers: Similar sort of operation to Text Link Ads although as an inventory partner, it offers confidentially listings in their Premium Text Link Inventory. Their USP is really to provide a personalised, covert service that protects the value of links.
- LinkAdAge: Considered a smaller operator than the first two, focuses on providing a full package of link buying activiities via auction or link exchanges.
- Contextual Links : Launched recently by the V7N network, Contextual Links offers links embedded within content and blog entries.
Posted by Peter Brady on Fri 13th July 2007 at 06:00 AM, Filed in AdSense
An interesting little Gizmo called the AdSensemeter has been recently released to tell bloggers what they should be earning out of their online real estate.
I found it a little hit and miss to say the least! Nonetheless, it’s a bit of fun for half an hour.
Posted by Peter Brady on Thu 12th July 2007 at 06:00 AM, Filed in Viral Marketing
If you’re a brand looking to utilise a viral element to your blog marketing you should take a look at the Simpsons Avatar page for the forthcoming movie.
The opportunity to generate your own Simpsons likeness has not only swept through the blogosphere, but is also fast making inroads into it’s target audience. Something that must be the aim all marketing campaigns.
The interesting thing is that I actually saw this process in action recently. Having heard about the Simpsons Avatar I introduced it to my nieces and nephews who avidly created their own likenesses. A week later I understand their friends and freinds of friends have done the same and by all accounts the craze is also sweeping through their respective schools.
The power of viral marketing never ceases to amaze me.
Here’s my avatar below:
If you’re interested in creating your own avatar go to the downloads page on the Simpsons Movie web site.
Posted by Peter Brady on Wed 11th July 2007 at 06:00 AM, Filed in Text Link Ads
If you have a spare moment you might want to play around with Text Link Ads Blog Juice Calculator.
Essentially this little gizmo gives you some indication of your sites overall popularity against a background of other sites in your neighbourhood.
It does this by bringing together Bloglines subscriber numbers, Alexa ranking and inbound links via Technorati.
Posted by Peter Brady on Tue 10th July 2007 at 06:00 AM, Filed in Blog PR
Every year new marketing gimmicks become the must have accessory to any successful campaign. Many lose their effectiveness over time, others fall to the way side. So what’s different about this blog lark?
The simple answer is cost effective, far reaching delivery of a campaign message. This is rooted in the gradual transformation of content consumption. We are all moving away from a society where TV schedules, newspapers and magazines dictate how and where media is consumed. Instead we are now offered the opportunity to select what, when, where and how we consume media. That’s a radical transformation in philosophy and it’s not stopping there.
Media isn’t only for consumption anymore, it’s also about participation and contribution. Blogs, YouTube, FlickR, MySpace, Facebook all sit under the umbrella of “social media”, “social networking” and “user generated content”. The all encompassing term for this is Web 2.0 media. A label that must have been thought up by a Hollywood executive! Although, personally I would have preferred “Return of the Killer Web”.
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