Posted by Peter Brady on Thu 21st June 2007 at 06:00 AM, Filed in AdSense
Carefully is the simple answer!
This can be achieved with relative ease as long as you follow the AdSense Program Policies and Terms and Conditions.
The problem here is that the Policies and the Terms and Conditons don’t sing from the same hymn sheet.
Read more...
CPM is an online advertising term that represents “Cost Per Thousand” ad impressions which is an industry standard measure for selling ads online.
M is taken from the Roman numeral for Thousand.
According to Jensense Yahoo Publisher Network have now adopted a smart pricing technology called Quality Based Pricing.
No doubt there will be many publishers sighing in dismay having fled from AdSense to escape smart pricing in the first place. To be honest, it was a no brainer that YPN were going to adopt something like this sooner rather than later so I can’t have too much sympathy.
As per AdSense this essentially means that:
“If your traffic clicks on your YPN ads and doesn’t convert for advertisers, your revenues will be negatively impacted.”
See more on the YPN Blog.
If you want to hear from the horses mouth how to optimise your Google Ads it’s well worth taking a look at the Webinar Transcript on Inside AdSense.
Called “Taking It to the Next Level: Improving Your AdSense Performance” there are suggestions here that we should all take a serious look at.
Smart pricing was introduced by Google a few years ago to deliver better value for advertisers. In terms of it’s mechanics there is precious little information and plenty of educated guess work.
Google’s own announcement gives some insight:
Read more...
