Posted by Peter Brady on Wed 6th June 2007 at 06:00 AM, Filed in AdSense
We will be properly reviewing the in’s and out’s of AdSense Policies next week, but it was interesting to note that a Policy update was instituted on the 5th June.
Inside Adsense have the full story but in summary the principal points are:
AdSense publishers are to comply with the spirit of the Page Quality Guidelines. These guidelines encourage publishers to, among other things, create sites with simple navigation and substantial, useful content.
You can now place up to three link units on a page.
The principal point to note from these policy changes is the option to use additional link units. Personally, I have never enjoyed great success with these but anecdotal evidence suggests that some publishers do very well out of them. I guess it’s really a question of experimentation to see what works where, with your particular style of blog.
The most famous contextual advertising program is of course AdSense. But what is the principle behind it.
Quite simply it’s to provide advertising inventory that relates as closely as possible to the content it sits within. Or at least thats my humble interpretation.
The Wikipedia’s comprehensive definition says:
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Posted by Peter Brady on Tue 5th June 2007 at 07:23 AM, Filed in Background
A few years ago I would have given a very simple answer to this question. Afterall, we were all associating blogs with personal diaries.
But in 2007 I think we have to say that the blog as we know it has evolved into something far bigger and more powerful than a humble diary.
Yes the basic infrastructure of a blog is almost the same but the spectrum of uses has certainly widened substantially.
Before I go on to talk about these uses it is important to give the base definition. Here’s my stab at it:
“A Weblog is a web site with the capability to draw upon different pieces of content which can then be presented in a variety of different ways.”
I like my definitions kept short and simple!
The Wikipedia description is a little bit more long winded as you might expect:
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