Posted by Peter Brady on Wed 13th June 2007 at 06:00 AM, Filed in Key Articles
Is it possible to make a million dollars a year from Blogging?
Weblogs inc aside - Rumours, stories and tall tales abound, but there doesn’t seem to be much hard evidence presented. Nonetheless, I do believe it is possible even without resorting to questionable “Black Hat” methods. But first you and I need to eradicate all the simple errors that hinder hitting that elusive target. We all make mistakes, some are crucial, some are comedy, some are just carelessness but all can contribute to your problogging downfall. So as a reminder to myself and everybody else who might be interested, I have made a list (in no particular order) of the principal mistakes seen on my own blogs and others.
Read more...
According to Collective Media’s 2007 ad network study “88% of online advertisers say they plan to use online ad networks in 2007, while 67% say they plan to increase their use of ad networks in 2007.”
In an effort to analyse the sector and identify key trends a number of specific findings were highlighted:
Read more...
Interesting post on Inside AdSense which talks about whether AdSense on an e-commerce orientated web site can affect sales. My first instincts would be to say that of course it has to, afterall every AdSense click takes potential buyers away from your site.
But maybe it doesn’t have to be like that. The example stated on Inside AdSense refers to a French video on demand site called Imineo.com. According to the co owner of Imineo “Our business model is not based on advertising revenue, but in order to increase our AdWords spend, we wanted to use AdSense.”
As Imineo implemented AdSense on their site, it was noticed that “qualified visitors came to the site with the intention to buy the videos and did not click on the sponsored links, while other visitors usually clicked on one of the relevant ads.”
I guess this makes perfect sense. Traffic to web sites is I guess split roughly into two types.
1. Those who are curious and want to have a look around for useful information. These are the ones who are likely to click an ad.
2. Those who have arrived at the site through a very specific keyword combination that classifies them as “end of point” consumers. i.e they are probably long tail, know what they want and when they find it their gonna buy it.
Read more...
Regularly checking the AdSense Program Policies is not my ideal bed time reading but it is a necessary evil. There appears to be very little wriggle room with Google on contraventions so a little diligence may just save you from trouble later.
My key points of the Policies noted below is in no way a replacement for reading the real thing here - but it does highlight some of the things you should be looking out for.
Read more...
AdSense is a wonderful program. There I said it. It has it’s critics as there are plenty of Google haters with their own agendas out there, but if you look at what AdSense has achieved and is still doing you have to hold your hands up and say congratulations to Google.
But what about the alternatives. There are plenty to choose from, and some better than others. Here’s a non exhaustive list of alternatives most of which we hope to be reviewing over the coming months. Keep your eyes peeled.
Read more...
