Feedvertising is an option provided by many ad programs. It first started to appear 2-3 years ago and was heralded as the killer ap, for monetising all those burgeoning feed subscribers.
Umm, not sure it’s quite worked out that way. My personal experience of other feed based programs has been rather disappointing in terms of revenue. Further, readers of my content have complained about their intrusiveness.
Plenty of people disagree on this and there’s no reason why Feed Ads might just work on your blog. It’s all about experimentation!
Text Link Ads do offer a slightly less obtrusive Feed Ad service by inserting links into the bottom of RSS feeds
Read more...
Text Link Ads offer a partial alternative to the contextual ad programs, but it’s real strength comes from offering another string to the bow. i.e implemented correctly, it can work very effectively in combination with other Ad Programs.
Key Points
Read more...
Posted by Peter Brady on Wed 27th June 2007 at 10:16 AM, Filed in AdSense
Over the last 5 years there has been a lot of design love for all things curved and rounded. So it’s interesting to note that AdSense have finally released the option to create rounded corners in Ad Unit Setup.
I can’t imagine it’s going to make any difference to publisher returns, but it will give further aesthetic polish to those who choose not to blend.
The ad unit border options as they now stand are as follows:
Read more...
I’m going to be talking about contextual ad optimisation over the next few weeks. But quite frankly the best place to start might be this excellent AdSense Optimisation Demo.
I think it’s important to point out that this kind of advice is invaluable to achieving the best results - here comes the but. However, it’s really important to experiment with positioning and size according to your site design. You not only learn about the full functionality of the program this way, but you might also discover that your site layout suits other alternative placements and colour combinations.
Posted by Peter Brady on Mon 25th June 2007 at 01:15 PM, Filed in Key Articles
The staggering growth of online advertising seems set to continue according to a report by PricewaterhouseCoopers’ Global Entertainment and Media Outlook.
The growth is to be driven by high speed internet connections, social networking and entertainment sites pushing annual growth into double digits up until 2011.
According to the report:
“Combined spending on web advertising and fees paid by US consumers to Internet providers is due to reach $78.4 billion (£39.3 billion) by 2011, up from $47.2 billion in 2006, a 10.7 per cent average annual growth rate.
The United States has the world’s largest online ad market, projected to grow to $35.4 billion by 2011. But China will overtake the United States to become the world’s largest Internet territory in terms of users by 2009.”
The report further states that:
“We expect that China will accelerate in use of the Internet from where they are today - in sheer numbers (of users) they are incredible,” said Joseph Rizzo, US Advisory Technology Sector Leader for PwC.
It is widely believed that this growth is also being helped by a sharp decline in television viewing and other old media.
